• U.S. Department of Commerce – Local Census Office Manager, Census 2010 Operation.  First office in the State of Colorado with 50,000 + population to surpass the 2000 response rate.  Performed among the top 15 offices in every operation in the Denver Region which comprised of 40 offices in 10 states.  
• Strategically developed and managed 24+ award-winning print, television, radio, and mixed media advertising and public relations campaigns. Including consumer education campaigns.
• Served as key team member in surpassing sales goals from 20% up to 150% by implementing marketing efforts into expanded product markets.
• Developed and captured new target markets for new and existing products resulting in a 32% annual sales increase that achieved and sustained industry-leader status for 5+ years.

Current student in MBA Program                                               
Colorado State University – Fort Collins, Colorado

Bachelor of Arts in Communications / Public Relations
Minor in Business Administration
Regis College/University – Denver, Colorado

Professional Development:

• LinkedIn and Twitter Best Practices, Executive Center, Fort Collins – 3/2009
• How to Profit from Social Media Marketing , BMA Webinar, Denver – 11/2008
• Project Management Practices and Principles, University of New Orleans – 8/2007

Local Census Office Manager, U.S. Department of Commerce, Denver Region
9/2009 – 9/2010
2010 Census Operations – Greeley Office (responsible for the eight counties of Larimer, Logan, Morgan, Phillips, Sedgwick, Washington, Weld and Yuma).

• Managed a culturally diverse workforce of 5 Assistant Managers (Administration, Operations, Technology, Recruiting and Quality) as direct reports and over 1,900 indirect reports office and field employees during multiple Census 2010 operations, including some simultaneously.
• Implemented marketing and public relations strategies specific for coverage area to improve efficiency of operations and relationships with media, government and community partners resulting in great response rates and media coverage.
• Worked with community leaders, partners and stakeholders to encourage community involvement in census promotions and other activities.
• Established internal/external employee communication initiatives to maintain constant information flow, operational knowledge, goals, expectations, sense of urgency, employee’s spirit and professionalism.
• Identified potential issues and problems that interfered with the successful completion of work and took action to prevent it or correct it. Always had plan B and C in place.
• Monitored the progress and cost of operations to ensure they were on schedule, and within budget while meeting quality standards.

Regional Sales, Marketing, Advertising, and Operations Officer, Popular, Inc.
9/1998 – 12/2007
International holding company and leading financial institution in the USA, Puerto Rico, the Caribbean and Central America with $40+ billion in assets.

• Advised company executives on marketing strategy impacting product and service performance.
• Developed and implemented strategic marketing plans and communication programs that supported company objectives. Including the production of brochures, advertising and public relations educational campaigns, corporate and media presentations, training material and internal employee memorandums.
• Supervised and coordinated employee recruitment activities, sponsored activities, press conferences, emergency media communications, and all other necessary Marcomm material.
• Coordinated and participated actively in promotional activities, trade show, market research, employees training and multimedia production while effectively promoting brand image, products and services.
• Created and maintained marketing collateral and sales materials to promote products and services.
• Coordinated, translated, launched to market and continuously updated Region website section.
• Reviewed and maintained operational and compliance policies and translations into English or Spanish.
• Served as project manager for region’s customer service delivery issues and response, marketing efforts, and operational changes on newly developed services and products.
• Responsible for all request and contracting of projects. Delivered projects on time and on budget.

Marketing Manager and Athletes Liaison, Caribbean World Sports
8/1992 – 10/1993
International athletic organization sponsoring competitions and events.

• Coordinated international marketing, communications and promotion strategies for all events.
• Managed collaborative efforts with 150+ diverse staff and volunteer groups.
• Developed and implemented media communications, editorials, fact sheets, and operational procedures. Some material was produced in four languages for extensive international market reach.
• Assisted with management of corporate sponsors, fundraisers, and donations.

Additional experience details available upon request or at
www.linkedin.com/in/PilarDeJesus1

Highly motivated, fully bilingual, dynamic, and results-driven professional, with career experience in International Corporate environments, Federal Government and Advertising / Public Relations agencies.  

• Background in project management, internal operations processes, sales, customer service resolution, community involvement and event planning.
• Over 10+ years management experience with staffs as large as 1,900.   
• Possess excellent public speaking, employee coaching, presentation, negotiation, and communication skills in both English and Spanish.
• Experience with budget management, corporate policies enforcement and financial performance.